Kyle William VanderHeyden (born May 1994) is an American copywriter, best known for his work at U.S. Money Reserve, where he wrote customer-facing special reports, email newsletters, SMS campaigns, voicemail scripts, and sales collateral material as well as digital content such as online articles, podcast titles and descriptions, and SEO-focused copy. He achieved his Master of Arts in Advertising from the University of Texas at Austin in May, 2019.
Photo circa 2025
Background Information
Born May, 1994
Occupation Copywriter
Genres Digital publishing, Email marketing, SMS campaigns, Web copy, Podcast content, Voicemail scripts, Online articles, Long-form reports, Sales collateral
Years active 2018-present
Early Life and Education
Kyle earned his Bachelors of Marketing from the University of Texas at San Antonio in 2016, and then a Masters in Advertising from the University of Texas at Austin in 2019.
Online Content
Kyle wrote numerous blogs, descriptions and other digital content while working at U.S. Money Reserve. He also edited content that was created by outside vendors to ensure compliance with legal restrictions and with U.S. Money Reserve’s style guide, as well as SEO potential.
Special Reports
Kyle crafted specialised reports for U.S. Money reserve both on a solo basis and as part of collaboration with other writers, as well as outlined, edited and provided guidance for outside vendors to create these assets.
SMS and Email Messaging Campaigns
Kyle wrote and strategized email and SMS campaigns for U.S. Money Reserve. Kyle also oversaw a weekly email project, coordinating with other workers and lead meetings to oversee email content.
Podcast and Multimedia Content
Kyle has created scripts, titles, episode ideas and lead brainstorming sessiosn.
Sales and Marketing Collateral
While working at U.S. Money Reserve, one of Kyle’s primary roles has been to provide support material for sales agents. This included frequent internal news items, distributing news articles to the whole company multiple times a day.
Artificial Intelligence
Kyle has incorporated artificial intelligence tools into his copywriting workflow for brainstorming, research, outlining, and early-stage drafting, and has developed proficiency in prompt engineering. In 2025, he completed the Direct Marketing Association’s AI Copywriting Mastercourse, which focused on practical applications of machine learning tools in direct response marketing.
VanderHeyden has described artificial intelligence as a support tool rather than a substitute for editorial judgment, maintaining that all machine-generated material is reviewed, revised, and finalized through manual oversight.
Additional Work
Outside of copywriting work, Kyle has channelled his creative energies into stand up comedy and humor writing.
For examples of Kyle’s Humor writing, see the following.